Don't Be Fooled! -To Hell with AI, This Is the Best Moment to Be as Human as You Possibly Can
This matters to you. Being perceived as someone valuable is important. Unless you want to be the most common among the common and pay the price for it.
3/12/20264 min read
It seems you're tired of seeing kids selling AI courses before you can watch the video you searched for on YouTube.
Some say it will change your life. Others say that what's made with AI has no substance. And others scare you to take your money. Nothing new here.
Except for one thing.
This is the best moment in history to be as human as you can.
Before we go further, we need to sort out a couple of things.
What happens when something becomes easy to produce? It becomes common, and only what is special stands out.
Is AI intelligent or not? Yes, but not like us.
What does that mean? That every output from AI will be the most common one, because it has compared it against hundreds of cases and decided that the average is the most accurate. Common among the common.
For someone with your ambitions, being the most common among the common would seem to be a problem.
Let's continue,
Have you sent all the clowns on internet selling you AI courses to heck? Yes, I have.
And those publishing 20 AI posts a day? Them too.
Did you ever lose a job for not knowing how to use a PC? No.
Or for not knowing how to use a smartphone? Neither.
Excellent, now let's go deeper.
On March 6, 2026, I visited the Städel Museum in Frankfurt am Main, Germany.
I was struck by its collection of classical art, and by the fact that its founder's goal was to preserve art for future generations and new artists. I was captivated by what I saw. I even think I found something hidden in one of the paintings.
Artistic delusions, or not, those paintings made me feel good. They made me feel human.
Then I discovered a basement floor with a collection of modern art. There I started to feel sick. Like being in the middle of an arid, cold desert where not even the wind blows.
In the classical art collection, I saw scenes of humans and superhumans filled with nature, hidden codes, and symbolism. In the modern art collection, I saw trash in a frame, pieces of a rotting bicycle in a corner, and color stains with some meaning —hidden even from the creator.
I walked through that entire contemporary art collection to confirm it wasn't just one artist's work producing that effect in me. It wasn't.
I left feeling alone in the middle of the crowd, desolate at the doorstep of spring, and barren among open flowers.
Humans were exiled from art, politics, and now business.
In modern art, the human was replaced by ideology — that's why it feels desolate.
The same happened in politics. Politicians care about politicians and their power games. As for the rest of us humans… we were exiled. Even though they claim to defend us.
In business, it seems this is about to happen. The idea of AI taking care of making money for you sounds great. But it hides something dangerous for those who want to progress.
Your business, your product, your identity runs the risk of becoming the most common among the common. Do you know of any case where the most common of the common ever triumphed and became a benchmark?
Exactly, you've seen it.
It's something dangerous for those who want to get ahead.
—Better yet… don't ignore AI, but don't lean on it either.
That's why this is the best moment to be as human as you can.
While most people become a sea of ordinary people who stop thinking for themselves because everyone else is doing it, you can stand out.
It's easier than ever. It only requires two things: being yourself without any filter, and being consistent. Many will ignore you, others will hate you (that's a good sign), and a select group will love you. It will happen in exactly that order. Hence the importance of being consistent.
Clotaire Rapaille revealed this in his book The Global Code, but it went unnoticed — he had gotten ahead almost 20 years of what is obvious today, yet many still don't see it. In his book he unveils the global code of luxury.
—This might matter to you. Being perceived as someone valuable is important. Unless you want to be the most common among the common and pay the price for it.
The cultural code of luxury (that is, the way people, without knowing it, recognize that something is valuable and by extension a luxury they would pay a high price for) is when experience, passion, craftsmanship, care, and handmade work are present. In other words, the human.
You might still not see it.
But right now, being yourself and putting effort into things without giving up your own judgment in exchange for external, synthetic, and digital validation from AI pays off.
Being human pays off.
When has something like this ever happened before?
Handmade furniture, handmade shoes, handmade suits, handmade spirits, handmade cars. Look at their price.
How much could you achieve if the market perceived some of that luxury in your business, in your creations, in you?
So what now?
Now write by hand, draw by hand, make mistakes, and “love every minute of it.”
Audit those mistakes with AI. Ask it how to solve them. Think about which option seems best to you, and why. Then you decide. That could “shoot you like a rocket into space.”
Let's get to work.
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