ABOUT YOU
You've moved to another country to build an empire, a business, a new life.
You speak the language, you have a plan. There's the problem. That's why many don't make it.
Not the way they deserve.
If you don't speak the language, it's even worse.
You want to build a life you're proud of. But something resists. You remain invisible.
It hurts me when someone thinks "If only they knew how smart I am in Spanish..."
I know.
I've seen it many times.
I've been an expat since I was 14, lived in 4 countries, speak 3 languages, and learned 2 fundamental things. I won't tell you.
Not yet.
What's important now is to understand that:
You're not invisible because you lack talent. Or because your project is weak. Not even because your English/Mandarin/German isn't perfect.
You're invisible because you're communicating your value in your cultural code... in a market that recognizes valuable projects and people in another.
It's like shouting in a room full of people... who don't hear, they only see lips moving.
They don't ignore you. They simply don't hear you.
I graduated in graphic design and communication. That led me to dive deep into behavioral psychology: understanding why people do what they do. Then neuroscience was the next step. This connected with the effects of trauma on behavior—for personal reasons. I found much clarity in IFS Therapy by Dr. Schwartz, his approach is a fundamental part of my business.
But discovering the cultural codes of Dr. Clotaire Rapaille gave me a very broad perspective on the mechanisms that affect decision-making in people from different parts of the world, without them realizing it.
Without them realizing it.
And I put it to the test. Three times.
The first time I emigrated, I arrived in a country where I was well-regarded because of my place of birth. It was easy to integrate and make friends. I was a teenager.
The second time, I moved to the motherland. It took me 5 years to integrate and start building a valuable network of contacts. There I experienced firsthand the invisible barrier between "them and me"... even speaking the same language.
It was a great lesson.
But not the definitive one.
The third time was the master class. I arrived in a country where nobody is welcome and where cultural tension is felt in almost every city.
But this time I had two advantages:
I knew their history (perspective to understand their general preferences and pain points)
I understood the structure of their language (clues about how they think)
The result?
I skipped all the "shit jobs" that everyone who just emigrated has to do. I started directly in a position of responsibility: airport operations. Five airports. Air traffic control, airline representatives, pilots.
Every day I communicated in situations where an error could cost lives.
I was seen as someone of value.
How?
Communicating my value in the characteristics of the cultural code of the country where I was. And in my manager's code.
Two codes. Two strategies.
Or even: one code, two strategies.
Is it manipulation? Yes.
Is it to harm someone? No.
It's to show the truth. Who you are, and the value of your business.
That's what I can do for you.
Two services:
1. Ghostwriting
I write your content (articles, posts, presentations) in the cultural code of your audience. Your voice. Their invisible language.
2. Cultural Codes Consulting
We analyze together the cultural codes that are blocking your growth. We'll create specific strategies to communicate with investors, clients, partners from other cultures.
Doors that would open. Deals that would close.
Remember those 2 fundamental things I learned after +20 years being an expat, 4 countries, and 3 languages?
I never told you.
I'll do it in my newsletter. Along with real stories of cross-cultural conflicts I've seen, that I've lived, that might be happening to you, and how I would solve them now. Also complete autopsies of few of my articles, and the invisible decisions behind each line.
Here there's no AI or prompt.
There's empathy, understanding, and validation of human emotions.
Each email is a lesson that took me years to learn.
YOUR NEXT STEP
Your next
is to send me a message telling me your ideas, so I can decide if your project is right for me.
I'm very curious. I'm actually wishing to tell you your project is not for me. But I won't.
Because if it is that important for you, it's gonna be important to me too. And I'm gonna make it important for your readers as well.